Georgina Heffernan and Deirdre Fitzpatrick think they have a good shot at beating the decline in print sales over the past decade. The pair are about to launch the first new glossy print magazine on the Irish market in four years.
Magpie magazine, like its online offering of the same name, will target the “intelligent modern woman”. Online, it has nearly one million readers, and claims many of them requested a print version of Magpie....
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