INM to spend €500,000 to promote ad solutions

14th June, 2015

Independent News & Media has launched a €500,000 campaign to promote its advertising solutions to media buyers and others in the advertising sector.

Lia Bresnihan, head of marketing for digital, said the firm wanted to address decision makers on ad budgets in various areas.

“Our target audience would traditionally be media buyers but now we want to speak to everyone, creative agencies, the brand managers, from chief executives in the ad and media buying agencies...

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