Saturday July 4, 2020

INM explores pooling its advertising sales operations with competitors

Six major newspaper groups invest in feasibility study

28th August, 2016
INM chief executive Robert Pitt Pic: Fearghal Ward

Independent News & Media is willing to explore joining forces with other newspapers on advertising sales, according to its chief executive Robert Pitt.

The six major British newspaper groups – News UK, Trinity Mirror, Guardian News & Media, DMG Media, Telegraph Media Group and Northern & Shell – have invested in a feasibility study to investigate the possibility of joining advertising sales operations across of all their assets.

“While there is no immediate such proposal...

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