Influencing the influencers on best practice

In recent months in Ireland, a backlash has emerged against influencers who are not being fully upfront with their followers

10th April, 2018
Teething problems with influencers. Pic: Getty

The concept of having well-known people promote products or services has been around long before Mark Zuckerberg was even a twinkle in his father’s eye. As far back as the late 1800s, the queen of England and the pope endorsed patented medicines. In the 1930s, a Marx Brothers film, Horse Feathers, featured Lifesavers candy. Ahead of the first whistle in the 1970 World Cup final, Pele asked the referee for a moment to tie his...

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