Influencing the influencers on best practice
In recent months in Ireland, a backlash has emerged against influencers who are not being fully upfront with their followers
The concept of having well-known people promote products or services has been around long before Mark Zuckerberg was even a twinkle in his father’s eye. As far back as the late 1800s, the queen of England and the pope endorsed patented medicines. In the 1930s, a Marx Brothers film, Horse Feathers, featured Lifesavers candy. Ahead of the first whistle in the 1970 World Cup final, Pele asked the referee for a moment to tie his...
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EY reports €393m revenues in Republic of Ireland for 2021 financial year
Revenues in the Republic increased 9.5 per cent for the year up to June 2021 to €393 million, up from €359 million in the previous year