Wednesday May 27, 2020

Influencers, target markets and new SUVs driving Seat’s sales

Targeting specific groups as likely buyers for each of its models has paid off in an 12 per cent rise in sales

27th January, 2019
Neil Dalton, head of marketing and product, Seat Ireland Picture: Fergal Phillips

A transformation of its marketing strategy in recent years has helped Seat Ireland to grow sales in a declining new car market. The company delivered a total of 3,700 cars in 2018, which marked a new car sales increase of 12 per cent on 2017 figures on 3,300.

The cars, which come from the same production line as Audi, VW and Skoda, now make up 3 per cent of total market share in Ireland. The brand has seen a “huge...

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