Thursday June 4, 2020

I’m sorry I criticised you, Apple. You win

Tim Cook’s company is a rock of common sense in an industry that’s gone rogue, writes Leonid Bershidsky

6th May, 2018
2
Tim Cook: a beacon of light in an industry that is rapidly turning evil Pic: Getty

I’ve long been a critic of Apple, but today I give up: it’s the perfect tech company for this day and age, an example to the rest of Silicon Valley.

After Apple’s latest results announcement, one could knock it yet again for its stable dependence on a single mature product – the iPhone. That product delivered 62.2 per cent of the company’s sales; the average for the previous ten quarters was...

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