Thursday June 4, 2020

I’m sorry I criticised you, Apple. You win

Tim Cook’s company is a rock of common sense in an industry that’s gone rogue, writes Leonid Bershidsky

6th May, 2018
Tim Cook: a beacon of light in an industry that is rapidly turning evil Pic: Getty

I’ve long been a critic of Apple, but today I give up: it’s the perfect tech company for this day and age, an example to the rest of Silicon Valley.

After Apple’s latest results announcement, one could knock it yet again for its stable dependence on a single mature product – the iPhone. That product delivered 62.2 per cent of the company’s sales; the average for the previous ten quarters was...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 1 month ago

What’s coming up today and what you might have missed

Hannah O’Brien | 5 months ago