If print media’s future is digital, Trinity Mirror is taking a different tack

Newspaper launch to address needs of time-poor generation

28th February, 2016
Trinity Mirror chief executive Simon Fox is feeling confident. Pic: www.theguardian.com

Trinity Mirror will tomorrow launch what it believes is the perfect response to the rise of digital media: a daily newspaper.

New Day is the first “new” newspaper to emerge on British newsstands in 30 years. In an interview with BBC Radio 4’s Today programme, editor Alison Phillips said it would appeal to “time poor” consumers and would offer them a “ruthless edit of the day” which they could expect to read in just 30...

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