Wednesday June 3, 2020

Hybrid technology set to power Toyota Ireland’s sales forward

Chief executive Tormey says interest is increasing in large range of hybrid vehicles on offer

Gillian Nelis

Managing Editor

6th December, 2015
Steve Tormey, chief executive of Toyota Ireland Picture: Feargal Ward

Steve Tormey is far too polite to describe his customers as boring. But the boss of Toyota Ireland is in no doubt about who buys his cars.

“It’s an everyman’s car. It’s all things to all people,” he said. “If you wanted to use a less exciting term, you might say it’s for the average person. But there’s nothing wrong with that. Toyota is for everybody.”...

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