Hurling creates a new legend

After a thrilling summer season, and a surge in viewership, this is the sport to watch for sponsors

19th August, 2018
Shane Dowling of Limerick is brought down for a penalty against Cork in last month’s semi-final Pic: INPHO/James Crombie

It has without doubt been a summer when hurling has stood tall, and the sense of its holding sway over Gaelic football at present is backed up by TV viewing figures which we published last week on Sport For Business.

The aggregate audience for the two hurling semi-finals hit 997,000, while the equivalent two games in the football championship got 100,000 less, at 896,000. Ten of the games so far this summer attracting an audience...

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