Hurling creates a new legend
After a thrilling summer season, and a surge in viewership, this is the sport to watch for sponsors
It has without doubt been a summer when hurling has stood tall, and the sense of its holding sway over Gaelic football at present is backed up by TV viewing figures which we published last week on Sport For Business.
The aggregate audience for the two hurling semi-finals hit 997,000, while the equivalent two games in the football championship got 100,000 less, at 896,000. Ten of the games so far this summer attracting an audience...
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