Sunday December 15, 2019

How to make ads attractive to web users

7th June, 2015
2

"A subversive technology that allows users to “avoid unpleasant and uninteresting material” is description that could easily apply to German firm Eyeo, the creator of Adblock Plus. The Cologne-based company has just seen off a legal action taken jointly by broadcasters ProSiebenSat1 and RTL.

A Munich court found nothing illegal in the business model used by Adblock Plus, which lives up to its name in allowing over 300 million internet users worldwide to...

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