How Snapchat left the social media competition for dust

The app's growth has skyrocketed and now the world's top bankers have been earmarked to lead the biggest tech IPO since Facebook

14th October, 2016
How Snapchat left the social media competition for dust
Now you see it

Snapchat is the popular self-destructing video and picture messaging app favoured by teens. And it's poised for the biggest US tech IPO since Facebook.

It was founded by Evan Spiegel, Bobby Murphy, and Reggie Brown in 2011 while they were Stanford University students.

In May of that year, co-creator Evan Spiegel said they had garnered 100 million daily users worldwide.

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