How much should a business spend on marketing?
Consumer products and services companies should always spend a higher percentage than business-to-business companies
It’s the classic start-up Catch-22: you need to grow your brand but you have no money. But as a new company, one of the most important things is to spread the word about your product or service. Without marketing and sales a company gets very little, if any, promotion or exposure, meaning the chances of growth are slim to none.
So, how does a company determine how much of their budget to spend...
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