Here we are now, entertain us, consumers tell brands
Forget celebrities and influencers: the companies that fare best on social media are the ones offering customers diversion and deals
Brands that entertain followers are most likely to engage consumers on social media, new research has found, but just 16 per cent of respondents said a recommendation from an influencer or celebrity would encourage them to engage.
The From Conversation to Connection report released last week by social media analytics firm Sprout surveyed just over 1,000 consumers in Ireland and Britain.
According to Sprout, brands that appeal to their “audience’s preferences” stand the best chance of engaging...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
*New subscribers only
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team
Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures