Here we are now, entertain us, consumers tell brands

Forget celebrities and influencers: the companies that fare best on social media are the ones offering customers diversion and deals

21st July, 2019
Gerard Murnaghan, head of Sprout Social Ireland Picture: Feargal Ward

Brands that entertain followers are most likely to engage consumers on social media, new research has found, but just 16 per cent of respondents said a recommendation from an influencer or celebrity would encourage them to engage.

The From Conversation to Connection report released last week by social media analytics firm Sprout surveyed just over 1,000 consumers in Ireland and Britain.

According to Sprout, brands that appeal to their “audience’s preferences” stand the best chance of engaging...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Content is king – just ask Netflix as rivals attempt to steal its crown

Tom Maguire: Tax changes we make now could help business for years