Heineken has agreed a new five-year contract with Ulster Rugby to remain the official pouring rights partner at Kingspan Stadium until at least 2020.
As part of the contract, Heineken will be served at every bar in the ground, and the company will also arrange supporters’ nights, live music, VIP fan tours and meet-the-player events at Kingspan Stadium.
One of the new bars under the grandstand is now called the Heineken Quarter.
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