Friday July 3, 2020

Health food claims cause confusion, survey finds

Four in five adults in Ireland believe there are conflicting health messages

28th August, 2016
Brian Merriman and Kay McCarthy of MCCP Research Andrés Poveda

Thanks to the global trend of healthy eating, people are being inundated with celebrity nutritionists, brands, and research claiming that theirs is the best way to get in shape. Unsurprisingly, as they wade through the articles, advertisements, podcasts and social media posts, Irish consumers are unsure of what to trust.

Four in five adults in Ireland (some 79 per cent) said they believed that there were conflicting health messages, which made it difficult to know...

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