A shortfall in supply and improvements in the economy have led to soaring house prices in Ireland. The latest figures from the Central Statistics Office showed a 12.5 per cent average increase in the year to the end of January. It is a good time to be a housebuilder. Yet despite this, Cairn Homes is investing more than ever in its marketing. Why?
It’s about creating consistent messages that foster trust over time, according to its...
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