Hassan: ‘It’s important to build homes and a legacy’

Ruchika Hassan, marketing director with Cairn Homes, is working innovatively to restore consumer trust in the home building sector

6th May, 2018
Ruchika Hassan, sales and marketing director at Cairn Homes Picture: Fergal Phillips

A shortfall in supply and improvements in the economy have led to soaring house prices in Ireland. The latest figures from the Central Statistics Office showed a 12.5 per cent average increase in the year to the end of January. It is a good time to be a housebuilder. Yet despite this, Cairn Homes is investing more than ever in its marketing. Why?

It’s about creating consistent messages that foster trust over time, according to its...

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