Granular focus on value yields market share

New deal to supply porridge milled in Co Laois will generate annual retail sales of about €1 million

19th March, 2017
Paddy O’Connell, owner, Paddy O’s Cereals, with Laois farmer Danny Delaney, and Darina Brennan and Tony McGuigan of Dalata

Done deal:€1m porridge deal

The clincher:“Hotels are very price-sensitive when they’re buying to feed thousands of customers every day, so cost really matters” – Paddy O’Connell, founder, Paddy O’s Cereals By Elaine O’Regan

A new deal to supply porridge milled in Co Laois will generate annual retail sales of about €1 million for Cullahill company Paddy O’s Cereals....

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