Graft beer: Cobra founder's gritty lesson for start-ups

Not all of the firms in the upcoming 100 Top Start-ups Magazine will be around in a year, but for those that hang in, the ability to press forward in the face of unexpected obstacles will be essential

9th February, 2018
Graft beer: Cobra founder's gritty lesson for start-ups
Karan Bilimoria of Cobra Beer. Pic: Getty

This led me to thinking a lot about grit. Now, I’m not talking about the grit I had to muster to write 100 briefs on Irish start-ups. I was thinking more about a lot of these start-ups who have spent two years or more grafting before they secured their first €1 million in funding.

Whether these start-ups were headed up by a 20-something year old founder or an experienced entrepreneur, many had ‘pivoted’ (that’s...

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