Global audience for Audi Ireland’s Tweets

7th June, 2015

Audi Ireland gained worldwide attention last month with a Twitter campaign that addressed directly the stereotype that women are bad drivers.

Audi Ireland sent six tweets from its Twitter account over a period of four days and reached five million people.

The tweets contained images that appeared to make fun of women drivers, and were tagged #womendrivers. But they also directed tweeters to articles about women who were driving change in their fields. The campaign...

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