Global audience for Audi Ireland’s Tweets

7th June, 2015

Audi Ireland gained worldwide attention last month with a Twitter campaign that addressed directly the stereotype that women are bad drivers.

Audi Ireland sent six tweets from its Twitter account over a period of four days and reached five million people.

The tweets contained images that appeared to make fun of women drivers, and were tagged #womendrivers. But they also directed tweeters to articles about women who were driving change in their fields. The campaign...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Tom Maguire: Tax changes we make now could help business for years

More Business Tom Maguire 11 months ago

The Daily Briefing

The Daily Briefing