Gillian Nelis on Business

Get with the programme: athleisure trend is set to run and run

Gillian Nelis

Managing Editor @gnelis
13th January, 2019
Gillian Nelis on Business
Karl Swaine, Diarmuid McSweeney and Niall Horgan, the trio behind Irish athleisure line Gym+Coffee in their Dundrum store Pic: Kyran O’Brian

Have you organised your athleisure wardrobe for 2019 yet? If your answer to that question is ‘what in the name of God is athleisure?’, you are way, way behind the curve.

Athleisure, according to the luxury marketing news website Luxe Digital, “is more than just a fashion fad. Athleisure is an aspirational lifestyle and a global phenomenon. And it is here to stay”.

These are clothes designed to be worn both when...

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