Gifts Direct goes back to the phones with €100k investment

8th April, 2018
Lulu O’Sullivan, founder, Gift Direct: sales were up 20 per cent last year Pic: Dylan Madden

Irish e-commerce website Gifts Direct will invest €100,000 in developing its mobile offering following an update of the mobile experience of its sister site The Irish Store last year.

Gifts Direct was founded in 1987 by Lulu O’Sullivan. It was originally called Inter Teddy and sold over the phone. Since then it has evolved into an e-commerce site, and its clients, both consumer and corporate, can buy everything on it from flying lessons to a...

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