GAA stars bring it back home with real feeling in SuperValu’s latest €1 million TV campaign

Creative agency TBWA Dublin go local for new ad, writes Elaine O’Regan

21st July, 2019
GAA stars bring it back home with real feeling in SuperValu’s latest €1 million TV campaign
Bernard Brogan is one of the GAA stars who feature in the ad

Retail chain SuperValu is ploughing €1 million into a new TV ad campaign to coincide with this year’s Senior GAA Football Championship.

Created by TBWA Dublin, the Where You’re From campaign debuted last weekend during the Dublin-Cork match at Croke Park and will run for the duration of the championship.

It follows TBWA Dublin’s appointment as creative agency for both SuperValu and its sister Musgrave retailer Centra in February 2018, ahead...

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