Sunday July 12, 2020

Future looks bright for traditional Irish media

Even if live TV viewing dies out, Irish people still expect to be watching the Late Late show three decades from now

12th July, 2015
Noel Martyn, planning director at communications agency Mediaworks

Traditional media still has a place in Ireland’s future, according to research commissioned by media and communications agency Mediaworks.

A survey has shown widespread expectation that The Late Late Show is here to stay, even if live TV viewing starts to die out.

Two-thirds of people surveyed believe newspapers will still exist in 2045, with 70 per cent of respondents saying that they expect newspapers to automatically change so they can update news...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 2 months ago

What’s coming up today and what you might have missed

Hannah O’Brien | 6 months ago