Future looking bright for Irish tanning brand

After recording 40 per cent growth in its European sales in 2018, He-Shi's strategy for this year includes targeting growth in France, Belgium and Switzerland

Gillian Nelis

Managing Editor @gnelis
5th June, 2019
Future looking bright for Irish tanning brand
Irish tanning firm targets new markets

He-Shi, the Irish tanning brand founded by mother and daughter Hilary McMurray and Shelley Martin in 2004, saw its European sales grow by 40 per cent last year.

Martin said the company's strategy for this year includes targeting growth in France, Belgium and Switzerland. "We are also planning to enter new export markets in 2019 and 2020," she said.

There are 11 products in the He-Shi range, priced from €5.25 for exfoliating gloves to €48 for a large bottle...

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