Saturday January 18, 2020

Frozen veg firm’s success is rooted in social media

Strong Roots has used Facebook and Instagram to build a young and engaged customer base globally

27th January, 2019
Sam Dennigan, chief executive, Strong Roots

Sam Dennigan is chief executive of Strong Roots, a frozen food company specialising in convenient, affordable, plant-based meal solutions. Strong Roots is more than a name, as the range has origins in a family business Dennigan was involved in for ten years.

The brand was born out of frustration with the lack of branded, fresh produce which told the story of its growers and manufacturers. Dennigan ultimately turned his attention to the frozen food industry....

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

What’s coming up today and what you might have missed

Hannah O’Brien | 4 weeks ago

What’s coming up today and what you might have missed.

Hannah O’Brien | 1 month ago