From City slicking to liquid assets

A former City trader is getting into the Irish whiskey business with Bob Dylan’s old distiller, and reckons they’ve come up with a unique product

24th February, 2019
Jordan Via and Aidan Mehigan toast the launch of Natterjack Irish Whiskey

The Irish whiskey market is at a peculiar junction. It has moved from its roots as a sector epitomised by heritage brands like Jameson, Powers and Bushmills, to one populated by dozens of start-ups all running towards the global marketplace from radically different directions.

The result is that product differentiation is now crucial for success.

The supply of third-party liquid, tight a few years ago, is at this point much freer, while those start-ups which...

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