Five trends for sports sponsorship in 2016

More money, more deals, more innovation

3rd January, 2016
AIB’s documentary The Toughest Trade shone a spotlight on the fiercely contested GAA club scene

2015 was a busy year for sponsorship in Ireland. The market grew by over 10 per cent with a wealth of new deals and renewals. VHI Healthcare took up title sponsorship of the Women’s Mini Marathon, AIB became the first dual sponsor of club and county when it took over All-Ireland football championship sponsorship from GAAGO, SSE Airtricity bought the naming rights to the Odyssey Arena in Belfast, Kingspan expanded its partnership with Ulster rugby...

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