Five trends for sports sponsorship in 2016

More money, more deals, more innovation

3rd January, 2016
8
AIB’s documentary The Toughest Trade shone a spotlight on the fiercely contested GAA club scene

2015 was a busy year for sponsorship in Ireland. The market grew by over 10 per cent with a wealth of new deals and renewals. VHI Healthcare took up title sponsorship of the Women’s Mini Marathon, AIB became the first dual sponsor of club and county when it took over All-Ireland football championship sponsorship from GAAGO, SSE Airtricity bought the naming rights to the Odyssey Arena in Belfast, Kingspan expanded its partnership with Ulster rugby...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The twelve deals of the year

Alphabet soup: 2021 in review

EY reports €393m revenues in Republic of Ireland for 2021 financial year