Fashion for special occasions is a real model of success

3rd June, 2018
Ann Marie McDonagh, founder, Serenity & Gracem Picture: Fergal Phillips

In the latest phase of her long career in fashion, Mayo-born entrepreneur Ann Marie McDonagh launched online boutique Serenity & Grace in London in 2016.

A former model, McDonagh set up the business having been global commercial director for British menswear brand Fred Perry and head of merchandising for both Gant UK and Ghost.

“I’d worked for fashion brands for more than 25 years. Before Ghost, I worked with Monsoon and Fenn Wright Manson and I...

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