Fairytale beginning for natural beauty start-up

Wicklow entrepreneur’s company selling cleanser product through 30 stockists

14th January, 2018
Emma Hyland, founder, MuMe

The history of make-up inspired the name of Emma Hyland’s beauty start-up MuMe.

“Mume means cherry blossom,” said the Wicklow-based entrepreneur. “It came from a fairytale I came across about a princess who falls asleep under a cherry blossom tree. The cherry blossom flowers fall around her eyes enhancing her beauty. She looks so beautiful that the local women start painting these cherry blossom motifs around their eyes and that, according to the...

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