Eye off the ball: why Sky’s Super Sunday is starting to sink

A decline of 19 per cent watching the Premier League show raises the risk of subscriber loss

13th November, 2016
Eye off the ball: why Sky’s Super Sunday is starting to sink
Leicester City shocked English football by winning the Premier League last May – but now the viewing figures are down hugely Picture: Getty

Television viewership of Sky’s flagship Sunday late afternoon football game has fallen by 19 per cent this season, the biggest drop yet in a five-year slide in Britain, which raises the risk that a decline in subscribers may follow.

After eight games, the average audience for the pay-TV provider’s ‘Super Sunday’ English Premier League match is 1.03 million viewers, according to data from the Broadcasters’ Audience Research Board in Britain.

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