Every little helps, but Tesco is going to need a lot more

‘Drastic’ Dave Lewis is on course to meet his cost-cutting targets, but that alone may not be enough

8th October, 2017
Tesco is facing a challenging future as Brexit hits its home market;

It is unclear if ‘Drastic Dave’ is a label that Tesco chief executive Dave Lewis privately enjoys, but in an industry where labels and branding matter, the supermarket boss at least has a brand all of his own.

The sobriquet was earned at Unilever, where the executive took the axe to both products and personnel with gusto. Hired by Tesco to arrest slumping sales and fears of an industry-wide price war, Lewis was...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Tom Maguire: Tax changes we make now could help business for years

More Business Tom Maguire 11 months ago

The Daily Briefing

The Daily Briefing