Saturday November 28, 2020

Eurosport hedges bets on 2024 Olympics

Move highlights importance of TV as host bids dry up

13th April, 2017
Race for 2024 games appears open. Pic: Getty

Los Angeles and Paris are neck and neck in their race to host the 2024 Olympic games, and the holder of Europe’s broadcasting rights is hedging its $1.4 billion bet on which city and time zone will prevail.

Eurosport, which is owned by Discovery Communications, is trying to strike a deal with French broadcasters before the final decision is made by September, Bloomberg reports, quoting a person familiar with the talks.

Should it be Paris,...

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