Thursday June 4, 2020

Emmet Ryan: Ireland’s grá for gridiron is growing

Last month witnessed Shamrock Bowl 30, the culmination of three decades of organised American football in Ireland

Emmet Ryan

Technology Correspondent

@emmetjryan
11th September, 2016
Irish fan numbers are going within the NFL Pic: Getty

The NFL’s popularity in Ireland isn’t just an unlikely success story: it’s shaping the way we watch sports. With a new season beginning tonight, the way people watch American football is posing questions for broadcasters and advertisers alike.

The first wave came in the mid-1980s, when Channel 4 in Britain famously brought in coverage of American football just as the English Football League was locking out TV cameras. Folks...

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