Thursday June 4, 2020

Emmet Ryan: Ireland’s grá for gridiron is growing

Last month witnessed Shamrock Bowl 30, the culmination of three decades of organised American football in Ireland

Emmet Ryan

Technology Correspondent

11th September, 2016
Irish fan numbers are going within the NFL Pic: Getty

The NFL’s popularity in Ireland isn’t just an unlikely success story: it’s shaping the way we watch sports. With a new season beginning tonight, the way people watch American football is posing questions for broadcasters and advertisers alike.

The first wave came in the mid-1980s, when Channel 4 in Britain famously brought in coverage of American football just as the English Football League was locking out TV cameras. Folks...

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