Embattled Herbalife ramps up sales drive in Ireland
Plans in train for bus advertising campaigns in Ireland and Britain
The controversial nutrition company Herbalife is ramping up its promotional push in Ireland and Britain.
The company, which sells via a network of independent distributors, has just finished a month-long bus advertising campaign in Britain and the North. The Sunday Business Post understands it is in talks to launch a similar bus-based campaign in the South, in addition to its sponsorship deals with the likes of League of Ireland outfit Shamrock Rovers and hurling star...
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