Embattled Herbalife ramps up sales drive in Ireland

Plans in train for bus advertising campaigns in Ireland and Britain

Barry J Whyte

Chief Feature Writer @whytebarry
2nd July, 2017
Paul Corry of Shamrock Rovers at a sports nutrition panel discussion organised by global nutrition firm Herbalife. Picture: Fergal Phillips

The controversial nutrition company Herbalife is ramping up its promotional push in Ireland and Britain.

The company, which sells via a network of independent distributors, has just finished a month-long bus advertising campaign in Britain and the North. The Sunday Business Post understands it is in talks to launch a similar bus-based campaign in the South, in addition to its sponsorship deals with the likes of League of Ireland outfit Shamrock Rovers and hurling star...

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