Friday November 27, 2020

Eir set to boost share of mobile market

Company backed by billionaire Xavier Niel, and French telecoms company Iliad, are targeting its “sub-par” share of the mobile market

Ian Guider

Markets Editor

@ianguider
31st December, 2017

Eir is expected to step up its efforts to grow its share of the mobile phone market, as a result of French investors taking a majority stake in the company.

It is understood that NJJ, the company backed by billionaire Xavier Niel, and French telecoms company Iliad, which between them are buying almost two-thirds of Eir, are targeting its “sub-par” share of the mobile market to boost revenue, sources familiar with its plans told The...

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