Eir plans on becoming an aggressive player in the Irish sports rights market on the back of its purchase of Setanta last week.
“It’s our intention to bid for those content rights,” Richard Moat, chief executive of Eir, told The Sunday Business Post. “Setanta already has a fantastic basket of rights. This gives us the platform to build on that. If we started from scratch, it would take a long time to build critical mass.”...
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