When Iain Noakes joined the Economist in London in late 2014 as chief customer journey officer, his task was to support the evolution of a publication dating back to the 1800s in the digital age.
The weekly magazine-format newspaper has been in continuous print since 1843. Its niche nature once famously prompted Geoffrey Crowther, editor from 1938 to 1956, to remark: “Never in the history of journalism has so much been read for so long by...
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