Economist cracks the digital code

For a golden oldie, the venerable London-based Economist magazine is adapting to the online era with impressive grace and speed

10th March, 2019
Ian Noakes, chief customer journey officer, the Economist Picture: Mark Harrison

When Iain Noakes joined the Economist in London in late 2014 as chief customer journey officer, his task was to support the evolution of a publication dating back to the 1800s in the digital age.

The weekly magazine-format newspaper has been in continuous print since 1843. Its niche nature once famously prompted Geoffrey Crowther, editor from 1938 to 1956, to remark: “Never in the history of journalism has so much been read for so long by...

Subscribe from just €1 for the first month!


What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Content is king – just ask Netflix as rivals attempt to steal its crown

Tom Maguire: Tax changes we make now could help business for years