EBS launches €1.2m campaign targeting young housebuyers

Campaign was created by Dylan Cotter, creative director at Dublin-based agency Irish International

2nd July, 2017
A still from the new EBS campaign

Mortgage provider EBS has launched a €1.2 million advertising campaign targeting young people who are buying their first homes or moving up the ladder.

Created by Dylan Cotter, creative director at Dublin-based agency Irish International, the campaign centres around brand positioning which features EBS’ mortgage advisers as ‘mortgage masters’ who work as specialists to help people buy a home.

The campaign will run from June until September, and will see adverts placed...

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