Dutch ad firm takes flight with Aer Lingus account
Diversity is the key to winning international accounts, according to the Dutch agency that has hoovered up the Aer Lingus ad business
Irish advertising agencies found themselves left out in the cold in January when the hotly contested Aer Lingus account was won by Dutch agency, KesselsKramer.
The airline’s account, estimated to be worth around €2.5 million annually, was most recently held by Irish International.
It was not the first time KesselsKramer had beaten native competition to secure a lucrative contract here.
Subscribe from just €1 for the first month!
Exclusive offers:
All Digital Access + eReader
Trial
€1
Unlimited Access for 1 Month, €19.99 Monthly thereafter
*New subscribers only
Annual
€200
€149 For the 1st Year
Unlimited Access for 1 Year
Quarterly
€55
€42
90 Day Pass
2 Yearly
€315
€248
Unlimited Access for 2 Years
Team Pass
Get a Business Account for you and your team
Related Stories
Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures
The Daily Briefing
What’s coming up today and what you might have missed
The Daily Briefing
What’s coming up today and what you might have missed.