Dutch ad firm takes flight with Aer Lingus account
Diversity is the key to winning international accounts, according to the Dutch agency that has hoovered up the Aer Lingus ad business
Irish advertising agencies found themselves left out in the cold in January when the hotly contested Aer Lingus account was won by Dutch agency, KesselsKramer.
The airline’s account, estimated to be worth around €2.5 million annually, was most recently held by Irish International.
It was not the first time KesselsKramer had beaten native competition to secure a lucrative contract here.
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