Dunnes Stores' shift in strategy paying off

Move upmarket sees retailer take over top spot from SuperValu

21st November, 2016
Dunnes Stores' shift in strategy paying off
Dunnes Stores head office in Dublin. Pic: RollingNews.ie

Kantar Worldpanel data for the 12 weeks to November 6 show that Dunnes increased its market share during the period to 22.6 per cent, up from 22 per cent a year earlier.

The value of its sales increased by 6.7 per cent, with toiletries, alcohol, frozen food and confectionery performing particularly well.

“Dunnes’ strong performance is largely down to its continued success in encouraging larger shopping trips via its ‘Shop & Save’ promotional campaign,” said Kantar Worldpanel director David Berry....

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