Dublin museum embarking on an Epic adventure

Following a successful year welcoming schools and those close to home, the Epic Dublin emigration museum is now targeting tourists

23rd July, 2017
Aileesh Carew, sales and marketing director at Epic Picture: Bryan Meade

Just over a year since opening, Epic, the Irish emigration museum, has welcomed 80,000 people through its doors and now it is ramping up its marketing efforts with a series of cam paigns.

“Awareness is a huge thing when you launch a new attraction on the market. It takes time. An awful lot of it is word of mouth and getting into people’s psyche. A lot of people are only spending one to two days in...

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