Monday April 6, 2020

Donnybrook Fair invests €30k in loyalty scheme

Retailer's club is designed to forge a closer connection with longstanding customers

Gillian Nelis

Managing Editor

@gnelis
11th December, 2016
Hugh Doyle, director, Donnybrook FairFergal Phillips

The upmarket food retailer Donnybrook Fair, which has six branches in Dublin and Wicklow, has invested €30,000 in a new customer loyalty programme.

Hugh Doyle, a director of the company, said the Donnybrook Fair Club had been designed to connect frequent and longstanding customers with the company’s food and wine experts, and to better communicate the range of services it offers.

“We didn’t just want to replicate what the larger supermarkets were doing...

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