Disruptor behind Paddy Power starts his own marketing firm
Flying a 60-foot pair of green underpants high over Cheltenham racecourse (“the best seat in the house”), placing a ‘medal amnesty box’ outside the Russian embassy after the Olympics doping scandal - they’re just two of the many capers Ken Robertson oversaw at Paddy Power.
Several are unfit to relate in print, but all garnered scores of headlines. Robertson, known as ‘head of mischief’ at Paddy Power, has now...
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Out of Office: National Cyber Security Centre to get additional €2.5 funding and 20 new roles
The business news you might have missed, all in one place
Content is king – just ask Netflix as rivals attempt to steal its crown
A WarnerMedia-Discovery deal puts the spotlight on streaming wars as around 100 platforms vie for the attention of often fickle audiences
Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures