Thursday February 27, 2020

Digital institute readies new business model after €26m investment

Aaron McKenna, managing director of the Digital Marketing Institute, said the new model will provide the company, which offers digital marketing training, with recurring revenue

7th January, 2018
Aaron McKenna, managing director of the Digital Marketing Institute

The Digital Marketing Institute is preparing to launch a new business model following a €26 million investment last September from US equity fund Spectrum.

Aaron McKenna, managing director of the Digital Marketing Institute, said the new model will provide the company, which offers digital marketing training, with recurring revenue.

It will comprise a membership business with a continuous professional development framework, similar to that in industries including accountancy and project management.

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