Thursday October 22, 2020

Digital hasn’t killed the radio star

Radio continues to be a significant mainstream medium in Ireland, writes Colette Sexton

29th October, 2017

There was a 1 per cent year-on-year increase in the number of adults listening to an Irish radio station yesterday, up to 83 per cent, according to the latest Joint National Listenership research, released last week.

The demise of radio among young people is often exaggerated, according to Moran. Among 15–34 year-olds, 77 per cent tune into an Irish radio station daily.

Paul Moran, managing director of media agency Mediaworks, said that a comparison with the all-adults share...

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