Helping Irish model Pippa O’Connor to establish a “personal brand” for the digital age prompted Dublin marketer Jenny Taaffe to launch a new consultancy for other celebrities with similar needs.
Taaffe will run iZest Influence with Alan McGovern, with whom she established sister company iZest Marketing four years ago.
She said the new venture would help high-profile personalities in business, sport and entertainment to commercialise their online profile.
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