Destiny’s children: Media Central is tuned into youth
Much of the company's success is attributable to digital
Three years ago, Media Central was founded as a national sales network for radio stations targeting younger audiences.
According to Gavin Deans, managing director of Media Central, the concept has worked. The company, which handles sales for Spin 103.8, Spin Southwest, 98fm, Beat FM, TXFM, iRadio, and 4fm, has won sales team of the year at the Media Awards two years in a row now.
Deans attributes much of the success of Media Central to its...
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