Friday December 13, 2019

Curragh racecourse ramps up PR budget for milestone Irish Derby

31st May, 2015
Evan Arkwright, commercial director, Curragh RacecourseBarry Cronin

To mark the 150th anniversary of the Dubai Duty Free Irish Derby, the Curragh racecourse in Co Kildare has upped its marketing budget by 25 per cent to €150,000.

“With regards to the 150th theme, we really had to ramp up our plan to make sure we get people enthused about it,” Evan Arkwright, commercial manager of the Curragh Racecourse, said.

Part of the ramp up included re-hiring PR firm Fleishman Hillard, which had...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Mortgage gouging by banks does not serve society well

Matt Cooper | 3 weeks ago