Saturday October 24, 2020

Crisis management: Lidl makes it look easy

Foresight and preparation led to a perfect response to the weather alert and a dramatic night at one of its Tallaght stores

11th March, 2018
2
Garda at Lidl on Fortunestown Road, Tallaght Pic: Rolling News

‘So err . . . anyone do anything nice over the weekend?” was the tongue-in-cheek tweet posted by the Lidl Ireland account last Monday. The light-hearted message, posted after its store on Fortunestown Lane in Tallaght, Dublin, was damaged with a digger on Friday, March 2, hit the right tone. The tweet received nearly 5,000 retweets and over 19,000 likes.

This kind of clever response to a crisis does not happen by accident, however. Lidl Ireland has invested a...

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