Could social media save the pub? A lot of likes say ‘Yes’

Publicans are using Facebook and Twitter to retain and win business.

9th May, 2015
Could social media save the pub? A lot of likes say ‘Yes’
James Conlon, general manager of Judge Roy Bean’s in Newbridge, does all the bar’s advertising on Facebook. Picture: Barry Cronin

After years of recession and decline, pubs are shaking off the image of peaked caps, turf fires and creamy pints of Guinness and turning to social media to keep their doors open.

The impact of the smoking ban, emigration and recession contributed to the loss of 1,200 licensed premises between 2005 and 2013. From 2009 to 2013 there were 6,000 job losses in the pub industry.

But many pubs are now fighting back, promoting cocktails, chicken wings and craft beers directly...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Tom Maguire: Tax changes we make now could help business for years

More Business Tom Maguire 9 months ago

The Daily Briefing

The Daily Briefing